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8 Proven Strategies to Improve Your Website's SEO


Stand Out and Be Noticed

Search engine optimization (SEO) is imperative when you’re looking to attract your audience’s attention in a competitive online environment. Over 2 trillion searches are conducted on Google each year, and 84% of people use Google 3+ times a day. With statistics like this, it’s critical to show up on Google for relevant keywords to capture your audience and grow your business.


With users’ universal draw to Google, here are some important and proven strategies to help you improve your website’s standing within the search engines.


Here's How You Can Improve Your SEO Efforts...

1. Quality Content


Well-written and informative content is a big part of providing a quality user experience and improving your website’s SEO rankings at the same time. The key to quality SEO copywriting is to include relevant keywords without overstuffing the content. But the job doesn’t end there. It needs to be informative and engaging for the reader, focusing on conversions.


When you consistently provide high-quality content, you are demonstrating that your site is a valuable resource. The goal is to keep your users on the site for longer. This is another signal to the search engines that your audience finds your high-quality content valuable.


With a focus on valuable and informative content, you are primed to raise your search engine rankings and improve your reputation as a trusted and valuable source of information.



2. Mobile-Friendly Interface


Mobile usage continues to rise as people access the internet from their phones and tablets. Search engines have noted and used mobile friendliness, or responsive design, as a ranking factor in their algorithms.



3. Optimizing Page Loading Speed


Search engines emphasize user experience, and a big part of that is prioritizing faster site load speed. Internet users primarily expect a website to load in less than two seconds and are likely to leave if that doesn’t happen. Google interprets a high bounce rate as a sign that people did not find what they are looking for on your website, which is why it negatively impacts your SEO.

Several things can be done to improve site speed, such as:


  • Optimizing images or videos on your website to reduce file size without compromising quality
  • Limiting the number of HTTP requests required for various assets on the page
  • Browser caching to save copies of static files so that they can load recently visited web pages quicker
  • Reducing unnecessary JavaScript code
  • Limiting the use of web page elements loaded from somewhere else such as CTA buttons, commenting, CMS plugins, or pop-ups
  • Using a content delivery network (CDN) to reduce the delay in loading your web pages for users further away from your servers


4. Internal Linking Strategies


Internal linking is simply the use of links to other pages within the website. These internal links play a crucial role in the architecture of the website and the search engine’s ability to determine the most valuable pages.


When they are implemented correctly, they provide a hierarchy of information for users, while aiding navigation. Users’ ability to navigate to more specific content enhances the user experience and helps search engines understand the context of the pages. So any time your services are mentioned on a page or a post, you can link to the service. When the topic of a previous blog post is mentioned, you can link to that, too. Give your users more resources to evaluate, and they’ll spend more time on your site, and you will be valued as an expert.


rendering of golden balls all interconnected by strands.

5. Regular Updates


Consistent updates to your website indicate to the search engine that your content is fresh and relevant for your audience. This can lead to improved rankings in the search engines. It can engage the audience and encourage them to return to your website, and lead to higher amounts of traffic and conversions.


This content could take the form of blog posts, news articles, or updated page content. You add to your linking structure and increase the number of indexed pages in Google. All this makes your website more dynamic.



6. Meta Descriptions and Title Tags


Meta descriptions and title tags both appear on the search engine results page and give users an indication of what to expect should they click the link. The description offers a brief overview of the page content or article, and title tags specify the title of the web page. Both should be descriptive and relevant to the content.


Optimizing both your meta descriptions and title tags can help your website attract more visibility. You’re essentially communicating to both search engines and your visitors what your website is about.



7. Utilize Social Media


The use of social media can significantly impact your search engine optimization, but indirectly. Social shares aren’t a ranking factor but contribute to your visibility. You’ll generate more interactions with your content by actively maintaining a presence on Facebook, X (Twitter), LinkedIn, or other social media platforms.


The search engines can interpret the higher amounts of traffic sent to your website as a signal of trustworthiness and relevance and can boost SEO.


8. Utilize Google My Business


Google My Business is a way to provide highly relevant content to your audience, such as hours, locations, and reviews through search. When you use this feature, you let Google know that your business is open and relevant to customers.


Improve your SEO today

The significance of search engine optimization (SEO) cannot be overstated in today’s fiercely competitive online environment. To enhance website visibility and attract target audiences, key strategies are essential.


These encompass creating quality content with relevant keywords to engage users and increase value to search engines, ensuring mobile-friendly interfaces, optimizing page speeds for enhanced user experience, implementing internal linking strategies , maintaining regular updates, optimizing meta descriptions and title tags for increased visibility, leveraging social media presence to indirectly boost SEO, and utilizing Google My Business to provide relevant information to potential customers directly through search results. These strategies collectively help to enhance a website’s standing within search engines and amplify its potential for growth and recognition.

Hire an Experienced Digital Marketing Company for SEO

When growing your business online, SEO is non-negotiable. The search engines are where your audience turns to find what they are looking for. You can run your SEO campaigns internally, but it is complex and time-consuming for your marketing department. Blackbird Digital is experienced with SEO and other multichannel marketing techniques.


If you want to grow your business by improving your presence in relevant searches, call us at (630) 553-0000 or contact us today!






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