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Building an Ecommerce Store That Sells

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Optimize Your Site and Engage With Your Audience

Building an ecommerce store that sells is about more than just uploading product images and determining prices. It’s about differentiating your business from the others in your space and creating a customer experience that ultimately ends in a purchase. 

 

It’s about more than just looking good. Whether it’s meant as a side income or your primary source of revenue, an ecommerce store needs to be a profitable online store. 

What You Can Do to Ensure Online Success

Know Who You Are Selling To 

Before you begin selling, you can conduct market research, build customer personas, and determine your audience’s pain points. Tailoring your store design, messaging, and other marketing materials increases your chances for long-term success. 

 

Choosing The Ecommerce Platform that Makes Sense

The ecommerce platform you choose becomes the foundation for your online store. While several options exist, each platform contains unique features and benefits. nopCommerce, WooCommerce, and Shopify are all examples of ecommerce platforms. It is essential to research them and choose one that aligns with your technical abilities, budget, and growth plans. 

 

Use High-Quality Images and Product Descriptions

Imagine visiting an online store and looking to make a purchase, and the product image is less than stellar, or even worse, it is hard to make out the product. You would likely move on in your search, and so would your customers. If your images can replicate an in-store experience, you’ll give your audience a more substantial feel for what they are purchasing. 

 

If the product has packaging with important information that consumers will want to know, it helps to provide that, too. The more images per product you can provide, the more comfortable your audience will feel in their purchase. 

 

Detailed and compelling product descriptions also give your audience a more accurate idea of the product. Content that convinces your client to purchase and includes all the important information they’ll want to know helps. 

 

Optimize Your Store Front for Search Engines

SEO is critical for ecommerce platforms to get their products in front of customers. Every page, product description, title, and image should be labeled with the appropriate keywords to ensure success. It’s a good idea to include keywords in the domain name to make it findable. 

 

Optimize The Checkout Process 

A complicated checkout process leads to abandoned carts. Ensure your customers can order products with minimum clicks and little to no scrolling. They also shouldn’t need to create an account to finish the process. 

 





Ensure Mobile Responsiveness 

More than half of all internet traffic stems from mobile devices. If your store isn’t mobile-friendly, you aren’t doing everything you can to convert those customers. Designers should build a responsive website and ensure that the purchase process is straightforward from your phone.

 

Ecommerce Storefront that Sells

 

 

Leveraging Social Proof

Reviews, testimonials, badges, and other trust-building content are essential for conversions. People want to feel comfortable as they order, and these things give them a window into your previous customers’ buying experience. Social proof sways people’s buying decisions. 

 

Use Social Media

Your audience is already on social media platforms in the middle of their search for your product. Unboxing videos, video and written reviews, product announcements, and various written posts can help your audience get to know your products and your brand. 

 

Leverage Email Marketing 

The email inbox is still one of the best places for business owners to communicate with customers. It’s an excellent way to tell your audience about new products or special offers. It’s a way to move high levels of inventory. Email marketing can even remind customers they left something behind in their carts. This type of communication is essential for a successful ecommerce store.

 

The Use of Analytics

Your website, social media, and email analytics can provide insights into what’s working and what’s not. You’ll be able to understand the consumer path better and fix any potential issues that may arise. Evaluating your analytics and using this data to improve the customer experience is essential.

Building a Successful Ecommerce Store Requires Insight and Hard Work

 

Selling anything online requires more than the presence of a well-optimized website. It requires a well-thought-out digital marketing strategy to reach your potential audience and educate them on your offerings. The help of an experienced digital marketing company like Blackbird Digital can ensure you reach the right buyers. Call us today at (630) 553-0000 or complete the form to learn more!

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