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Case Study

benton house

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About The Project

Benton House

Choosing the best option for you or a senior loved one can be a confusing and overwhelming process. The website re-design was focused on making the user experience an enjoyable one by clearly presenting them with all the important information needed to make a decision.

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  • Service

    Website Design, Custom Development, Email Marketing

  • Industry

    Senior Living

  • Challenge

    On-Brand Design, UI + UX Improvements for ease of use, Increase visibility with SEO, Increase reach with email marketing

collage showing different sections of the bentonhouse website.

THE CHALLENGE

The amenities offered to seniors living at Benton House are widely known across 5 states; yet their inefficient website organization and functionality, as well as dated visual design, was preventing Benton House from more rapidly increasing their number of guests across their many locations.

A more unique and informative site would encourage potential customers to inquire about available living spaces.

women sits at a table looking at her phone. on screen is the bentonhouse website.
True UI + UX Mastery on mobile
collage showing different sections of the bentonhouse website.
Unique and Compelling Design

THE GOAL

The website redesign focused on creating a more visually enticing and unique on-brand experience while improving the sitemap and SEO rankings. To boost the visibility and communications,  email campaigns were started to connect to the community more quickly with a better emphasis on the tenant experience.

  • Redesign a more visually enticing and unique brand
  • Improve the sitemap and SEO rankings
  • Add email campaigns to connect to the community more quickly
  • Better emphasize the tenant experience

THE IMPACT

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Increased Conversions
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Increased Visitors Per Day
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Form Submissions Per Month

THE RESULTS

Stronger Web Presence & Digital Marketing

The final website provides a more accurate depiction of the living programs available to residents of Benton House. With such a large range of living arrangements available, the site is able to visually provide the same level of care in the details. The simplified navigation of the site will provide a more pleasant experience for Benton’s staff and residents alike.

"After some research regarding SEO, and listening to your input, we were able to find the best options for us. We now dominate the results for our suburbs and smaller cities."

Mike A., Principal Senior Living Group

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