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Case Study

Fairy Tales Inc

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About The Project

FAIRY TALES

Fairy-Tales is a small, family-owned boutique shop located in downtown Lombard, IL . They specialize in home décor, unique gifts, collectibles, apparel and more. The first website redesign of fairy-tales-inc.com was completed back in 2013 and has evolved ever since. Their ecommerce business has exploded so much in recent years that store owners Jim and Rochelle Pokorn are now planning on retiring and handing the reins to their children.

fairy-tales logo
  • Service

    Website Design, Custom Website Development, E-Commerce, SEO, Paid Advertising

  • Industry

    Gift & Collectable Boutique

  • Challenge

    Site uptime, security and speed are all critical to an ecommerce site, help ensure record sales year after year

fairytales website

THE CHALLENGE

Blackbird Digital has been in close partnership with Fairy Tales for over 20 years and during that time has helped strategize, plan and develop a long term ecommerce solution to help the business thrive and grow.

A website redesign and SEO led to a dramatic increase in traffic.

a laptop on a table with the fairy-tales website on screen
Unique and Compelling Design
multiple mobile devices each of which is showing the fairytalesinc website
True UI + UX Mastery on mobile

THE GOAL

Site uptime, security, and speed are all critical to an ecommerce site, and that’s what Blackbird delivers
daily to help FairyTales ensure record sales year after year.

 

  • Build a thoughtful web presence
  • Increase ecommerce sales
  • Increase ecommerce conversions

 

That’s a 672% growth in online sales over an eight-year window.

THE IMPACT

$ 0
2015 Online Sales - Baseline
0 %
2020 Online Sales - Increase
0 %
2023 Online Sales - Increase
multiple screenshots of fairytales website

THE RESULTS

Long Term Ecommerce Solution & Increase Revenue

Blackbird built a customized NOP ecommerce solution based on FairyTales input and helped to ensure the site runs quickly and securely during those busy seasons.

 

Blackbird Digital has been in close partnership with FairyTales for over 20 years, and during that time, helped strategize, plan, and develop a long-term ecommerce solution to help the business thrive and grow.

online sales graph. line moves up
mobile display of the fairytales website
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