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Case Study

ITL Chicago

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About The Project

ITL CHICAGO

For over 20 years, ITL has built a reputation as being a premier warehousing and logistics company in Chicago. Our growth is attributed to our reliability and providing unprecedented customer service. It is what separates us from the rest.

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  • Service

    Website Design, Custom Development, Search Engine Optimization, Copywriting, ADA Compliance

  • Industry

    Supply Chain Logistics

  • Challenge

    Highlight ITL's specialties within the region, Simplified website admin to allow for internal front-end updates, Create custom imagery and content, Enhance SEO for increased visibility

screenshots of the ITL chicago website

THE CHALLENGE

ITL is a premier warehousing partner that services the Midwest. The company needed a modernized website that more accurately portrayed their specialty in ecommerce pick and pack services. The marketing message throughout the site required an enhancement to better generate customer interest in the Chicago area.

Additionally, the process of creating new pages for ITL employees was overly complicated for the efficiency of company usage.

A website redesign and SEO led to a dramatic increase in traffic.

itlwebsite showing on a mobile phone. the interior of a warehouse is in the background.
True UI + UX Mastery on mobile
mobile phones showing the ITL chicago website.
Unique and Compelling Design

THE GOAL

The website redesign focused on creating a more visually enticing and unique on-brand experience while improving the admin experience for internal front-end updates. Copy and content revisions were made for enhanced SEO results. The redesign along with custom imagery and messaging needed to highlight ITL’s specialties within the region.

 

  • Simplified admin experience for internal front-end updates
  • Copy and content revision for enhanced SEO
  • Custom imagery and messaging to ITL’s audience
  • Redesigned site to highlight ITL’s specialties within the region

THE IMPACT

0 %
Increased Website Visitors
0 %
Increased Page Views
0 %
Increase in New Visitors
screenshots of the itl chicago website

THE RESULTS

Upgraded Content Structure & Increase Leads

Blackbird Digital built the new website with a full content management system for a more user-friendly experience among the ITL staff. The upgraded content structure and SEO writing provided a more enticing message to the site’s visitors, while simultaneously presenting the company in a polished and professional manner. The increased inquiries to the ITL sales team proved the site redesign to be an immense success.

 

8 years later, we are still improving the site and seeing better conversions, more traffic, and lower cost per click in our advertising, thanks to the fact that the whole team is invested in our success.

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