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How to Make Your Website GDPR Compliant


Following the GDPR Can Protect Your Customers and Your Brand

The European Union implemented the General Data Protection Regulation (GDPR) in 2018 to protect its citizens’ privacy and personal data. The regulation means website owners are responsible for ensuring their sites are GDPR compliant as necessary – even if your site is based in the US, but serves European citizens. 


Non-compliance can lead to significant fines, so understanding the regulations and implementing the necessary measures is in your interest. At the same time, these regulations can help improve your business and your brand image. 


Below are some steps to ensure that your website remains GDPR compliant. 

Here's What You Need to Do to Remain GDPR Compliant

Understand That GDPR Applies to All EU Citizens

If your website has the capability to do business overseas, it’s in your interest to understand and implement the appropriate regulations. This includes any global website, and the personal data covered by this regulation can include names, email, IP addresses, and cookies. 


Conducting a Data Audit

It’s essential to understand the data you are collecting, how it’s processed and stored, and who has access to it. When you have a firm grip on this aspect of your business, you’ll better understand what needs to happen to comply with GDPR. 


Begin With Updating Your Privacy Policy

Your privacy policy should now include how you collect, use, and manage data. This includes information on cookies and third-party data sharing. It’s also a good idea to include information on how users can request access to their data or request that it be modified or deleted. 


User Consent 

Users must provide clear and affirmative consent before companies are allowed to collect their data. Pre-checked user privacy agreements are no longer sufficient. Precise opt-in methods for users are required, so that they can understand all the changes they are consenting to. 


Encryption for Data Transfers 

Any data transfers that occur on your website need to be encrypted. HTTPS protocol is necessary for protecting your users’ information while it’s in your possession. 


Know What You Plan to Do For a Data Breach

GDPR requires companies to report a data breach within 72 hours of the initial discovery. It’s important to have a plan in place in the event of disaster or a cyber attack. A good plan can help minimize damage and protect your brand. 



Train Your Employees How to Handle Data 

Everyone responsible for handling customer data at any point should understand what’s necessary to maintain GDPR compliance. Regular training sessions can help you maintain higher standards of care.


Regular Review and Updates to Procedures

GDPR compliance isn’t accomplished in a one-time task. It requires continuous updates and work. You should regularly review your policies regarding customer data to ensure that you are within standards and offering the maximum levels of protection. 

Ensure That Your Website is In Full Compliance


Maintaining full GDPR compliance protects your customers and your brand and minimizes your risk of hefty fines. If you are unsure of your status with GDPR or want to ensure that you are doing everything you can, you can hire an experienced digital marketing agency like Blackbird Digital. We’ve been helping businesses with their digital marketing for more than 25 years, and we can help you, too. Call us at (630) 553-0000 or complete the form to get started! 

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